COMMUNICATE TO A BROAD AUDIENCE FOR EXPOSURE ACROSS ALL MEDIA
The written word is a fundamental means of communication between humans.
Prior to the internet, writing about art was often specialised and directed at a select few in the industry. Now the audience has widened and is not limited to a regional area or small group of knowledgeable insiders.
Anyone with a computer or a smartphone and an interest in art can scan the internet to look at the work of artists worldwide. The potential marketplace for artists, collectors, dealers, and galleries has become global.
Professional art writing has therefore become more significant; it needs to communicate to a broad audience to maximise opportunities for exposure across the internet.
With twenty years specialising in her particular field of journalism, Victoria can write for a specialist target market as well as for the general interest reader.